Podcast Analytics That Matter: What to Track and Why

In a world where podcast stats can be inflated and reviews easily influenced, how do you separate real audience growth from vanity metrics? With no single source of truth for podcast analytics, it's crucial to know what data truly reflects engagement and success. This session cuts through the noise, offering practical insights on how to evaluate podcast numbers with confidence. Whether you're considering a sponsorship, partnership, or simply want to track meaningful growth, you'll learn what to look for — and what to avoid — to ensure you're making informed decisions based on real, impactful metrics.